Blog

5 Ways to Help You Think of a Blog Post Subject

If I mention blogging to my clients they often look at me like I have just suggested they boil their heads. A mixture of horror and confusion. So why are people just so frightened of blogging? Mostly, after a short recovery period, another coffee and some gentle coercing nearly everyone says the same: “but Emma, how do I think of something to write?”. Easy peasy, here’s how: Customers Ask Questions Right? If a customer has Read more…

By Emma, ago

Writing Blog Posts Like a Pro – Top 5 Tips

I just read some amazing stats on HubSpot that “the average person spends around 109 minutes of their day reading media on the web. It means that every minute people process 4 million Google searches and post 1400 blog posts”. Eek that’s a lot of blog posts to get through! So how does a small business compete especially when time is at a premium? Here are my top five tips for making the most out of your blogging time.   Blog Editorial Read more…

By Emma, ago

Is blogging dead?

In a recent marketing group there was a big discussion on how many companies use a blog to drive traffic to their website and how successful it is. This prompted the question ‘I don’t have time for both, isn’t it better just to do social media as it still drives traffic?’. Whilst I love Facebook and other social media platforms there are a number of reasons I would always be careful in only posting on Read more…

By Emma Turner, ago

How to build your customer email list in five easy steps

Everyone is in the same boat. When it comes to pulling together an email marketing list it often feels like you’re paddling against the tide. There is no quick fix, but like most things in marketing, it all becomes much easier if you just get going. So start up that outboard and go! Hello and don’t go…. Most businesses, however small, will keep track of all their customer transactions and data so this database is Read more…

By Emma Turner, ago